In an effort to be a true partner in destination marketing and development, the MCVCB developed three specific grants programs.
This program is open to any tourism related business or event that advertises outside the county and meets the established program criteria. Individual Montgomery County tourism based businesses, or event, can apply for a 50/50 match/reimbursement toward paid advertising for markets outside of Montgomery County (reinforcing efforts of increasing either length of stay or creating a new overnight visitor).
Events that have a long tradition in the community, build community pride, have multiple volunteers, reach deep into the community with commitments (volunteers, donations, fund raising capability, etc.) and become VFR (visiting friends and relatives) segment marketing opportunities.
Events that utilize local facilities (e.g., sports facilities). Sponsorships for these events are based on anticipated return on investment (ROI), and a positive economic impact to the area (room nights, groceries, gasoline, restaurants, etc.). Sponsorship for these events requires an end-of-event measurable results report.